★★★★★
“Great work, delivered well above expectations, great communication.”
Email & marketing support
Verified Upwork clientSENIOR MARKETING MANAGER & EXECUTIVE PARTNER
I grow the business and keep execution moving.
I help founders turn growth goals into organised execution across marketing strategy, paid acquisition, email, content, lead generation, team coordination and executive support.
Strategy.
Execution.
Follow-through.
Execution.
Follow-through.
9:41
Marketing strategyin action
GROWTH PLANPlanCoordinateOptimise
24.34×ROAS
$80K+earned on Upwork
128Upwork projects
7 yearsmarketing and executive support
100%Job Success Score
Marketing strategyMarketing managementMeta AdsGoogle AdsEmail marketingSocial mediaLead generationFunnels & CRMSEO & local growthUGC managementCreative directionExecutive supportMarketing strategyMarketing managementMeta AdsGoogle AdsEmail marketingSocial mediaLead generationFunnels & CRMSEO & local growthUGC managementCreative directionExecutive support
FIVE-STAR UPWORK REVIEWS
See my Upwork profile★★★★★
“Holiness responded very promptly and her work was very professional!”
Instagram content creation
Verified Upwork client★★★★★
“Holiness is an absolute gem! She is very knowledgeable, effective and a self-starter.”
Marketing management
Verified Upwork client★★★★★
“Excellent!!!”
Smartsheet automation setup
Verified Upwork client★★★★★
“Very proactive and extremely hard working.”
Executive assistance
Verified Upwork client★★★★★
“It’s been a pleasure working with you and your team!”
Launch & funnel strategy
Verified Upwork client★★★★★
“Great work, delivered well above expectations, great communication.”
Email & marketing support
Verified Upwork client★★★★★
“Holiness responded very promptly and her work was very professional!”
Instagram content creation
Verified Upwork client★★★★★
“Holiness is an absolute gem! She is very knowledgeable, effective and a self-starter.”
Marketing management
Verified Upwork client★★★★★
“Excellent!!!”
Smartsheet automation setup
Verified Upwork client★★★★★
“Very proactive and extremely hard working.”
Executive assistance
Verified Upwork client★★★★★
“It’s been a pleasure working with you and your team!”
Launch & funnel strategy
Verified Upwork clientWHERE I ADD THE MOST VALUE
I work where growth, execution and operations meet.
Most growing businesses do not need another disconnected specialist. They need someone who understands the goal, shapes the plan, coordinates the people doing the work and makes sure priorities move forward.
Marketing management
I lead the growth work customers see, from strategy and campaign planning to creative direction, execution and performance review.
- Marketing strategy and campaign leadership
- Paid media, email, social and SEO
- Funnels, lead generation and CRM follow-up
- Creative, UGC and specialist coordination
Executive support
I support the operational work around growth, helping the founder, team and priorities stay organised behind the scenes.
- Founder priorities, inbox and calendar
- Meetings, research and documentation
- Projects, clients and team communication
- SOPs, workflows and consistent follow-up
MARKETING MANAGEMENT · PRIMARY SERVICE
Growth work with the bigger picture in view.
I connect strategy, channels, creative and delivery so your marketing works as one system rather than a collection of separate tasks.
01
Paid acquisition
Meta, Google, Pinterest, LinkedIn, TikTok and YouTube campaigns built around commercial goals.
View related work 02Email & retention
Campaigns, lifecycle flows, newsletters and automations that turn attention into repeat business.
View related work 03Social & content
Strategy, creative direction, publishing and community management connected to what the business is selling.
View related work 04Lead generation & funnels
Landing journeys, lead magnets, campaign follow-up and CRM thinking that keep opportunities moving.
View related work 05SEO & local growth
Search strategy, useful content, website foundations and Google Business Profile growth.
View related work 06Creative & UGC management
Creative strategy, creator sourcing, briefing, review and delivery from first outreach to final asset.
View related workSELECTED MARKETING RESULTS
The result comes first.
Real reporting, clear context and the work behind each outcome. Client and campaign names are removed where confidentiality matters.
META ADS · ECOMMERCE
170 purchases at 24.34× ROAS
I managed a focused Meta campaign structure that connected the right offers, audiences and creative. The campaign generated $27,600.44 in purchase value from $1,133.96 in spend.
- Purchase value
- $27,600.44
- Spend
- $1,133.96
- Cost per purchase
- $6.67
MY WEBINAR · ONE MONTH
2,912 qualified leads
I planned and ran my own webinar lead campaign, generating 2,912 registrations in one month at an average cost of approximately ₦160 per lead.
₦465Ktotal ad spend190K+impressions
CLIENT LEAD GENERATION · TWO MONTHS
1,001 leads at about $1.69 each
A sustained lead generation campaign produced 910 and 91 form leads across two active campaigns, reaching more than 46,000 people.
1,001form leads$1.69blended lead cost
UGC CREATOR SOURCING & MANAGEMENT
925 creator applications managed across active campaigns
I source creators, manage outreach and replies, coordinate briefs, review content and keep delivery moving. The dashboard shows 925 applications and 180 completed creator deals across four active campaigns.
- Applications
- 925
- Completed deals
- 180
- Active campaigns
- 4
EXECUTIVE PARTNERSHIP
Sometimes the founder does not just need marketing.
They need someone who can step into the business, understand what is happening and make sure communication, decisions and delivery do not stall.
Founder priorities
Inbox, calendar, meeting preparation and the follow-up that protects your attention.
Project coordination
Turning conversations and decisions into assigned, tracked work with clear next steps.
Team communication
Keeping clients, contractors, specialists and stakeholders informed and aligned.
Systems & follow-up
SOPs, research, documentation, CRM organisation and dependable operational follow-through.
“She’s not just an Executive Assistant, she’s a strategic partner who truly understands how to keep things moving behind the scenes.”
Joshua A. · Founder, Aeonsta
See how I support foundersSOCIAL MEDIA IN CONTEXT
Strategy you can see on the feed.
Selected accounts shown in phone-style mockups, using the real published work.
A SENIOR MARKETER. A TRUSTED EXECUTIVE PARTNER.
Bring the growth work and the follow-through together.
If you need someone who can lead marketing, coordinate specialists and work directly beside you, tell me what is currently taking too much of your time.