Email Marketing
Good emails build lasting relationships.
Campaign planning, newsletters, sequences, and copy shaped around the audience and the next step.
Talk to me about this service ↗PARFUMS DU CIEL · KLAVIYO
A retention system built around the customer journey.
The portfolio now includes the complete campaign design, welcome and VIP flows, browse and checkout recovery, customer follow up, SMS branching, and the original performance view.
The percentage and Added to Cart figures come from the supplied Labour Day campaign screenshot. The seven flows are shown as drafts in the supplied workspace.
ORGANISED BY CLIENT
Projects with a story.
Open any cover to see the complete project
EXPLORE THE COLLECTION
The full picture.
23 finished pieces
1 to 23 of 23
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My Email Marketing Portfolio
WH FARMS · CAMPAIGN PLANNING
Every message has a role.
The brief
Develop a structured email plan covering company updates, the Academy, and event promotion for distinct audience segments.
My approach
I organised the campaign themes, subject line options, audience segments, and draft copy. The documented workflow has the client approve copy before the technical team builds it in HubSpot.
The deliverable
The supplied file includes a six week plan, additional campaign copy, and event sequences. These examples are presented as draft planning and copy, with no claim that every email was sent.
CAMPAIGN STRUCTURE FROM THE PLAN
From the first invitation to the follow up.
WH FARMS
From the email plan.
25 draft copy examples
Campaign copy from the client planning file. These drafts show the writing and campaign structure, with approval and sending handled separately.
THE WORDS BEHIND THE WORK
Copy with a purpose.
10 writing examples
Explore email sequences, landing page drafts, campaign messages, and captions from my writing portfolio. Each example keeps its original client context.