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Parfums du Ciel
95 finished portfolio pieces in this collection
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The brief
Build a connected marketing system for a fragrance brand across customer acquisition, retention, and creator content.
My approach
I developed and managed the email marketing structure, including campaign design, lifecycle flows, SMS touchpoints, and campaign reporting. I also coordinated creator sourcing and content delivery for the wider social campaign.
The outcome
The supplied Klaviyo workspace shows seven drafted flows. A sent Labour Day campaign recorded a 45.52% open rate, a 4.02% click rate, and $3,270 in the selected Added to Cart metric. The portfolio also includes the complete campaign design and creator content.
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Inside the project
10 finished pieces
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